Case Study Alibaba, Com - 1272 Words

Alibaba.com’s Brief Company Background On November 6, 2007, Alibaba.com debuted on the Hong Kong Stock Exchange, raising US$1.5 billion to become the world’s biggest Internet stock offering since Google’s initial public offering (IPO) in 2004. On the first trading day, frenzied purchases of the stock pushed prices up to by 193%, the fourth largest first day gain in Hong Kong’s stock exchange in three years. The closing price of US$5.09 per share gave Alibaba.com a value of about US$25.6 billion, making it the fifth-most-valuable Internet company and the largest in Asia outside Japan. Small and medium-sized enterprises (SME) have been a key driving force in the booming Chinese economy. In 2004, SMEs contributed 68.8 percent to the†¦show more content†¦Alibaba.com also planned to continue organizing regular meetings, training, and offline events for registered users and paying members to further build the sense of community services. Third, that the company would strive not only to convert more users into paying members but also to generate more revenue from existing paying members through sales of value-added services, such as additional keyword listings and premium listings placements. Fourth, the company had already taken the first step by offering Gold Supplier membership packages to Hong Kong suppliers in 2007. Alibaba.com was already in talks with Japanese telecommunications giant Softbank about a joint venture to tap the Japanese market, for which significant upgrades to Alibaba.com’s Japanese languages Websites were already in the pipeline. Fifth, that loyalty of the users by providing business application through the marketplace platform and becoming an integrated part of users’ business operations. For example, it launched an internet based business management application called Alisoft Export Edition, developed by sister company Alisoft, for users based in China. Lastly, the underlying objectives would be expand its users and revenue base, widen geographic coverage, enhance content and service offerings, advance its technology, and strengthen its talent pool. Alibaba.com also considered leveraging itsShow MoreRelatedInternational Trade As A Tool For International Business1707 Words   |  7 PagesThe case study in chapter fourteen asks some very important questions regarding international trade as SME and MNE evolve globally due to technology. Therefore as international business continues to evolve companies are find easier ways to find importers and exporters from the comfort of their offices without the costly methods of travel and due diligences trying to find reputable companies to handle their needs. Using a variety of sources I will analyze international trade through the use of websitesRead MoreCase Study : Cultural Human Resource Management1361 Words   |  6 PagesA case study of cross- cultural human resource management Introduction Cultural issues in business are a phenomenon born by globalization of the market where companies invest in a foreign country to bring the culture of the host country and the company’s culture into contact. The market today is defined by global market that permits sharing of customers worldwide. However, during fierce competition, the market winners become the companies that who understand the Chinese culture. Therefore, culturalRead MoreAlibaba.Com Case Study1496 Words   |  6 Pages9/9/2011 CAPTER 11: ORGANIZATIONAL DESIGN AND CONTROL CASE: Alibaba.com ORGANIZATIONAL STRUCTURE ( DESIGN ) The firm’s formal reporting relationships, procedures, controls, and authority and decision making processes. Specifies the work to be done and how to do it in line with the firms strategies †¢ Structural Stability: Provides the capacity the firm requires to consistently predictably manage it’s daily work routines. Group Members: Abdul Aziz Bin Abdul Samad Maniyarasan Al MunusamyRead MoreBaidu Valuation at IPO9089 Words   |  37 Pagesï » ¿Baidu CASE: A-197 DATE: 02/05/09 BAIDU.COM, INC.: VALUATION AT IPO Since its official launch in January 2000, Baidu.com, Inc. (Baidu) quickly grew to become the leading Internet search engine in China. After three rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5, 2005. (See Exhibits 1 and 2 for a listing of Baidu’s private funding sources and pre-IPO share allocations.) The initial public offering (IPO) turned out to be oneRead MoreBusiness Btec Unit 33 - Whole16196 Words   |  65 PagesBTEC business Studies 15 The impact of communications technology on business Business Unit 33 Andres Yunda How the internet works The internet is still in its younger age, and has barely any technology compared to its future designs. Each and every year, scientists and engineers find new technologies and languages to integrate into the internet. It is basically a global collection of networks, both big and small, which connect to each other in a variety of ways. To properly understand theRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesCONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 DataRead MoreCustomers Behaviour in E-Commerce in China17665 Words   |  71 PagesCUSTOMER’S BEHAVIOUR IN E-COMMERCE IN CHINA Case: taobao Thesis Xinxing Hong Yanlong Chen Degree Programme in International Business International Marketing Management SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Bachelor of Business Administration, International Business, International Marketing Management Author(s) Hong Xinxing Chen Yanlong Title of study CUSTOMER’S BEHAVIOUR IN E-COMMERCE IN CHINA Type of projectRead MoreManagement and Teaching Note19520 Words   |  79 Pagesecch the case for learning case collections update 2007 Quarter 4 Visit the case search section of the ecch website at www.ecch.com to identify relevant cases from the ecch collection and view over 31,000 full text inspection copies. ecch provides a free monthly e-mail update service giving details of new cases from all sources. Visit www.ecch.com to subscribe. Economics, Politics and Business Environment 9-407-049 ALLIANZ AG: BECOMING A EUROPEAN COMPANY Lorsch, JW; Chernak, A Harvard

Bankruptcy Research Paper - 725 Words

Filing for Bankruptcy in Vancouver: How It Affects Your Spouse When you are struggling to manage your finances, you might consider a variety of options. Sometimes, filing for bankruptcy is the best choice. If you are insolvent, you may be contemplating this strategy. One important detail to keep in mind is how such a plan of action will affect your spouse. According to the results of a new study, 40 percent of Canadian marriages start off with financial debt. As a matter of fact, numerous couples begin their new lives owing more than $20,000. What does all of this mean for people who are married, planning to get married, or are in the process of getting separated or divorced? If you are currently getting debt help in Vancouver, this is a†¦show more content†¦When You Are Getting Divorced or Separated If you are contemplating a separation or divorce, you should be aware that you may have a more difficult time once you are paying bills as a single person. In fact, a split could actually cause you or your spouse to become insolvent, although you might not have been previously. Dissolving your marriage is sometimes the best or only choice you can make, however. In such cases, remember that bankruptcy and owing money can also have an effect on your divorce. Here is what you should know: †¢ Joint Debt: Charges that you would have both been liable for during your marriage are still jointly owed after a divorce. The only exception would be if a creditor chooses to absolve one of you from paying the bill. †¢ Child Support and Alimony: Legal insolvency will not apply to alimony or child support payments. You or your spouse must still pay these after filing for bankruptcy. In fact, one of the terms of your divorce might be that you or your spouse can keep specific assets if payments are made. Those payments will not be eliminated after a divorce, but the assets will likely be lost when you go legally bankrupt. †¢ Joint Bankruptcy: Even if you are separated or divorced, you can still file for bankruptcy together. If you cannot pay your debts as a couple because of the split, you may need to apply this strategy. Stay Informed and Get the Debt Help You Need in Vancouver You do not need to face your debtShow MoreRelatedThe Impact Of Retail Industry On The Retail Sector1660 Words   |  7 Pagesfailure of retail companies can lead to adverse impact on not only shareholders, employees but also the whole economy. Those are the reasons why the UK government has focused on the development of this industry and also made an effort to prevent the bankruptcy in the retail sector. 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Corporation Had Renewed Pursuit For Qualityâ€Myassignmenthelp.Com

Question: Discuss About The Corporation Had Renewed Pursuit For Quality? Answer: Introduction The Starbucks coffee company has developed one of the most eminent as well as most love beverage stream in the world in any diligence. It had accurately moved beyond the ramparts of its existing stores, agencies as well as sweltering and production plants. Increasingly more, individuals all over the place derived into contact with, involvement or at least have heard of the Starbucks brand. It has simply become the brand accomplishment story during the 1990s. According to (Gallaugher, 2010 p43) the corporation had renewed pursuit for quality coffee by posing fresh coffee that is dissimilar from the idea of conserved coffee like the General Foods, Procter Stake, Nestl, and Jacobs. In accordance with the vital focus of this study also strategic practices of Starbucks is discussed with aim of ensuring scholars have adequate information about Starbucks. Starbucks opened the first store in Australia in the month of July year 2000 that was located in CBD of Sydney's. Currently, Starbucks c offee company has twenty seven coffee shops in Sydney, Brisbane, Melbourne and the Gold coast. In Australia, the head office is stiuated in Mount Waverley, which is at Victoria. In the year 2006, global coffee icon Starbucks introduced its first major shop in South Australia. Its flagship shop is located in Rundle Mall, that is in Adelaide CBD, other two stores are located in Glenelg and at Centro Colonnades. The shop which is at Centro Colonnades was the foremost to open in South of Australia. However, business in Australia did not flourish well due to some reason although Starbucks company is trying to come up again in the country. Background of the Company In the study, it was found important to study about the company background, as it will educate much about the overall operations of the company. In the year 1971, the first Starbucks shop came into existence/opened. The brand designation was from the definitive of Herman Melville, Moby Dick that grabs about the whaling commerce during the 19th century. The motive the owner selected the said appellation is due to the circumstance that the ocean-going name is suitable for the store importing the worlds premium coffees for the taciturn as well as thirsty individuals of Seattle (Mason et al. 2017). It was owned and managed by three associates named Jerry Baldwin, Gordon Bowker and Zev Siegl who were sharing the same passion about coffee. The said corporate started by selling fresh-roasted decadent coffee beans and infusing and roasting accouterments. In 1982, Howard Schultz had amalgamated in the Starbucks business and he later visited Milan in the directive to observe to the diverse espresso bars and pragmatic it to the company. The said philosophies of Schultz had facilitated the company to convert into one of the most well-known coffee taverns in Seattle, driving them coffee-crazy (Starbucks History, 2010). Schultz had smeared the idea of communal gathering places that is comparable the coffee lines in the Italy in the US. In 1983, he reinvented the vision of the establishment by selling espresso by the teacup. However, the owner of the company did not custom the idea of Schultz to the completest due to budget restraints and lack of reliance to their creation that is why Schultz established and opened his own coffee firm that was named after the major newspaper in Italy, The Daily. Later the store became a big hit, serving more than 700 customers on daily services and selling about three hundred percent level more than that of the Starbucks positions. Maybe it is actually Schulz destiny to convert part of the Starbucks, since, in 1987, the Starbucks Coffee Company owners had decided to sell their corporate, together with the appellation for about $3.7 million, and ultimately, Schultz had fetched it with the help of his stakeholders. Overall, in the year 1990s the corporation expanded by going yonder Seattle and eventually through the United States. Throughout the said decade, the establishment had become the first corporations to offer stock possibilities to its part-time workforces and had become an in-public traded syndicate. Currently, the company is painstaking as the Americas principal brand in terms of vending and roasting of coffees. The enterprise had also converted the success icon during the 1990s and there have been eight millions of people visiting Starbucks locations each week (Thompson Arsel 2004 p765). Mass publicizing and the establishment of brand designations and logos drive monopolistic ally modest firms, like Starbucks. Starbucks atmosphere and products promotion are by the preeminent, intellectual inferences. There are countless coffee shops on the marketplace that also offer tasty fragrant coffees, but the advertising and atmosphere of the Starbucks sprees draw a high number of customers. Individuals apply more on Starbucks beverages because of the logo and status committed to them. Starbucks positon Presently Starbucks position is as the prominent coffee organization hinges highly around the sphere expansion strategy. Enlargement of Starbucks around the globe is tranquil in the early stages and it has the great prospect for future evolution. Starbucks foremost objective was unveiling itself as the most prominent and respected trademark in the world. The main objective was to the improvement of its outlets all over the ecosphere, to broaden its merchandising business, develop new procedures, product and familiarize new distribution frequencies in order to accomplish its goals. The company additional aims were inaugurating its brand as a primary brand in the coffee marketplace by selling high superiority products, providing improved services and construct a relationship between clients and the Starbucks. Briefing the position of Starbucks that is "This persuasion that Starbucks can triumph the unachievable helps explicate Schultz's dismissal of any apprehensions about the struggle to his company's ubiquity. Starbucks identifies its employees for much of its achievement. This owes mostly to the upkeep of a great and proven work milieu for all employees. The business does not have an official organizational chart; management badges sot employees to make verdicts without a management recommendation. Moreover, administration trust and stances behind the verdict of the employees and it is this that consents for employees to reflect for themselves as a fragment of the business, to make them a sense as a true benefit and not as just another employee (Williams et a l. 2017). In totaling to being the best-known purveyor of the finest coffee and promising only the peak quality products, Starbucks accentuates firm values, delivers guidelines to augment employee self-esteem. This is to guarantee continued customer gratification. Moreover, assortment has become a precedence to providing a pleasing environment to all shoppers. Starbucks endures abiding by a stringent, slow growth strategy in which they fixed out to dominate a market afore moving on to enlarge, thus history has revealed this approach to be efficacious for Starbucks, making them one the profligate growing companies nationally. Customers and staffs as well receive an involvement for Starbucks, in which the company constantly struggles to preference everyone around them. The atmosphere is so inviting, comfortable, and probably hipper than most peoples living apartment, and at the same period, quick strode if you need a coffee to-go. Starbucks has established an environment where the aff iliation between clients and employees sets the corporation apart from other coffee sprees. Starbucks sets an altered type of tendency than any other coffee house that appears to be contagious to consumers and even other companies. Innovation Starbucks endures breaking the ground in retail and tech while intensifying offerings for its workforces. From teaching and development to enhanced digital payments. Research displays that more than 70m individuals worldwide enter Starbucks teashop. To brand it all happen and to preserve their customers gratified workers blend, steam, and brew the brand`s coffee in all the 21,000 stores about the globe. Starbucks took expertise into an additional modest advantage by using peripatetic payments and coffee conveyances. The company has been lately on an innovation slit by putting its properties and money toward cloud-based coffee brewers and fine tea taverns. Howard is scheduling to branch out extra with the tea fetters and opened another Teavana Fine Teas in Seattle`s University Village in November year 2014. Meanwhile, Howard refurbished its food selections by offering snacks from La Boulng, a San Francisco bakery hawser. Starbucks bank on a great deal on information technology schemes in the maneuvers of its supply chain, point-of-sale dispensation, and many other business dealings (Thompson Arsel 2004, p71). The management of these trades greatly affects the production, delivery, and sale of its yields. Any technical disappointment within these systems can cause deferrals in sales thus lessening efficiency. Starbucks exploited its Human Resources to its full volume. Employees are o bligatory to follow Starbucks all-inclusive store operating processes and attend training lessons. Starbucks comprehends that its growth depends significantly on the knowledge, abilities, and aptitudes of key officials and other employees and its capacity to recruit and hold those employees. Government plan exists to manage entry into a business with licensing necessities regulations. Opening a coffee works or restaurant will require procuring certain licenses, i.e., business licenses, and tax identifications, among other possible authorizations. Current Starbucks strategies Nearly all performing companies all over the world functions under some set strategies by top management that are employed there to enhance the work appropriately. Strategies in business should always be followed to ensure that the operations are in line with the requirements of the management. Starbucks Company, in this case, employs some strategies that assist in giving quality products and services to their customers all over the world. Through subdivision, the stores can create a market plan for the business to operate applicably. Starbucks fragments their market contrarily all over the world in fifty countries. In these countries, Starbucks functions according to the characteristics of the consumers in the area. Segmenting the market in this facet will help in meeting diverse customer tastes and desires hence improving the general sales recorded at the headquarters of the stores. Targeting and position their merchandises in the market produces the strategy of the market thriving. Starbuck aims the markets where there are clients of their products well than their contestants products. In the situation, their market, they stance their market in spaces are uniquely advantaged in peddling their products and outlining the map (positioning) to comprehend how sections distinguish their products. In monitoring and supervisory of the businesses, the management should always put in considerations the predicted risks to occur and come up with conducts to minimize all these jeopardizes. According to (Warren, 2015 p87) risk managing aspects brings about features ensuring that indecision does not glance the exertion from the occupational objectives. Risks come from diverse sources like threats from project catastrophes, accidents among others foundations and the management should guarantee they are on toes to restraint these uncertainties if they transpire. Business strategy The business strategy used by the business focuses on the upgrading of the company-customer affairs. In this esteem, the company habits the customer-centered tactic as its key business policy. The customer-centered slant allows the company to preserve its current situation of the company in the marketplace. In practicality, the professional strategy of Starbucks emphases on the improvement of its modest spot in the market. In datum, the company endeavors in expanding its market portion and attract more clients through the expansion of newly established business strategy. Starbucks retains using the same yields and services. In such a technique, the company bids customers products and services of the high superiority. Consequently, the enterprise keeps increasing its business and offers clients traditional products and facilities. Customers escalate products obtainable at Starbucks and enjoy overwhelming them (Yu, 2013 p135). The conservation of traditional products permits the compan y to maintain attentiveness of customers and seizure them from fast food cafeterias. Marketing strategy The marketing approach of Starbucks focuses on the development of its market share and desirability of new consumers. At the same period, through the enlargement of the high eminence of its products and amenities the company can improve the customer faithfulness. In such a way, the firm uses traditional advertising strategy along with the enhancement of the quality of its merchandises and services to upsurge the customer fulfillment and loyalty. Target market means selecting one or more market section and invention position. Starbucks also emphasis on consumer conducts and portioning its specialty of coffee with the purchasers. In the culmination of the twentieth century, there are many vicissitudes in the market that assisted Starbucks in becoming successful. The most vital change of the last twenty, thirty years is the variations of economic policies over the realm. Starbucks mark market was between 18-24 years young expert because they are not yet remained loyal with coffee dilige nce (Mason, Cole Goza, 2017, p90). Starbucks approach comprises to discover its stores at meticulous places such as the first floor of wedges of offices, underground main entry, and urban areas. Starbucks auctions totally are contingent on company function retail stores and qualified retail operations, Starbucks peddles coffee and tea merchandises through many others conduits like distribution aiming restaurants, hotels, colleges and campuses and other work residences. Starbucks target market was affluent, upper class and cultivated who agree to pay high fees of Starbucks due to its high superiority and customer facility. Conclusion Starbucks is an enterprise comprises of various stores offering coffee and other beverages to the people around. From the research, it will be inappropriate to view Starbucks as a restaurant as it only offers coffee and other small beverages to their customers whereas a restraint is an entity where a variety of meals served to the customers (Chua Banerjee, 2013, p90). Starbucks is a well-recognized part of the coffee household culture in the United States, well viewed for its ethical tactic to obtaining and buying coffee beans. There are worldwide opportunities for the business as well as forte markets within the US to the feat. Though not the number one firm in the coffee house market (a position held by Costa Coffee) Starbucks has established a strong following among the youth and student sections; whilst enduring to provide the indispensable products for the occupied population in their eventful working day. Having wind-swept the temporary tempest of bad publicity over the income tax fudging scandal, Starbucks has functioned hard to advance its position in the eye of the shopper by emphasizing the moral and sustainable philosophies the firm has always preserved. Such communiqu and relationship marketing are important to long term variety loyalty. Notwithstanding fears that coffee may be deprived for healthiness there is also, proof to support drinking coffee in restraint to have preventive cost against certain diseases. Starbucks is finely placed to continue in occupation competitively in the US market, predominantly as it continues to novelty and exploit new and pioneering ways to get their merchandise out to the consumer in the system of driving in high footfall areas. According to (Stinson, 2014, p312) there appears little sign of the trend and manner for coffee houses to weaken anytime soon and it endures to be part of the United States culture just as it was above 300 years ago. Starbucks is a leading corporation around universally. Starbucks used the very modest strategy, "relating links amid treating employees with self-esteem and respect and generating good merchandise and services." That was the chief factors that distinguish Starbucks from others and fetch the successful to Starbucks. Starbucks comprehended its business with the aid of well-established policies of it positioned itself in the marketplace. Nevertheless, every product has a lifecycle, when it grasps its maturity it will tend to deterioration, the position of Starbucks is also not diverse. It is time to transfer their market and synchronize their approaches. References Chua, A. Y., Banerjee, S. (2013). Customer knowledge management via social media: the case of Starbucks. Journal of Knowledge Management, 17(2), 237-249. Gallaugher, J., Ransbotham, S. (2010). Social media and customer dialog management at Starbucks. MIS Quarterly Executive, 9(4). Hutt, R. W. (2016). Reputation on the line: the Starbucks cases. Journal of Business Strategy, 37(1), 19-26. Machi, L. A., McEvoy, B. T. (2016). The literature review: Six steps to success. Corwin Press. Booth, A., Sutton, A., Papaioannou, D. (2016). Systematic approaches to a successful literature review. Sage. Mason, A, Cole, T., Goza, N. (2017). STARBUCKS: ACASE STUDY OF EFFECTIVE MANAGEMENT IN THE COFFEE INDUSTRY. Journal of International Management Studies, 17(1) Stinson, L. (2014). With Stunning New Stores, Starbucks Has a New Design Strategy: Act Local. Wired. com. Conde Nast Digital, 8. Thompson, C. J., Arsel, Z. (2004). The Starbucks brandscape and consumers'(anticorporate) experiences of glocalization. Journal of Consumer Research, 31(3), 631-642. Warren, K. (2015). Strategy Dynamics Essentials. Strategy Dynamics Limited Williams, C. C., Martinez-Perez, A., Kedir, A. M., Duran, P., Hitt, M. A., van Essen, M. (2017). Teaching Case borjo coffeehouse: Franchise, Independence Starbucks..... 861. Yu, J. (2013). Promotion mix and consumer engagement on social networking sites: A cross-cultural case study of Starbucks Posts on Facebook (USA) and Kaixin (China). Quarterly Journal of Chinese Studies, 2(1), 1.

Lord Of The Flies Essays (814 words) - Fiction,

Lord Of The Flies Lord of the Flies Director Peter Brook based Lord of the Flies on the novel by William Golding. The film, released in 1963, is the tale of a group of upscale British schoolchildren who are being flown out of London to the supposed safety of the South Pacific before war erupts. Their airplane crashes and the lads are left to fend for themselves on a remote island. The storyline takes the boys from innocence to savagery. The film did not receive rave reviews from critics. ?The film version takes away some of the creative imagination that comes from reading the story, but its images are as shocking as one might imagine ? little boys turned into violent savages?(Webster, Apollo Guide). The reviews could be in part from the inexperience of the actors. ?The little boys were almost all non-actors whose parents volunteered them for the job out of respect for the book? (Webster, Apollo Guide). However, Peter Brook did an excellent job of depicting the possible outcome of the situation with which the children a re faced. This film shows human nature in its truest form. Society is faced with people who are vulnerable to others, those who are capable of making the right decisions, and some who feel the need to violate the rules. Piggy, portrayed by Hugh Edwards, is the most vulnerable character. At the beginning, he makes the mistake of divulging his nickname. Piggy seems to be intelligent and sensible, but lacking the confidence in himself to put it to use. Jack belittles Piggy throughout the film. He continuously calls him ?Fatty? and at one point slaps him in the face, which causes his glasses to break. Piggy's only hope is the friendship of Ralph, who betrayed him at the beginning, only to eventually become his best friend. Piggy never succumbed to the savagery of the others. In his last words, ?What is it better to be, a bunch of savages like you are, or sensible like Ralph is?, he proves that it is possible for someone to remain themselves and not succumb to the pressures of others. Piggy is the symbol of rationality and adult society. Ralph is the character who always tried the orderly approach. Throughout the film, he tried to care for the others and be the leader that the younger children needed. However, Ralph's leadership is doomed from the start. Jack's resentment of losing the election is evidence of the upcoming trouble that Ralph will face. He seems to notice signs of rebellion after the first pig roast. When the plane flew over and the fire was out, his encounter with Jack signaled the breakup of the group. Ralph's last appeal at civility came after Jack took the conch away from Piggy and Ralph said, ?You are breaking the rules. The rules are the only thing we got!? Ralph continued throughout the film to stand by Piggy and the younger children. Even after most of the children left his group, Ralph still had respect for their well being. Jack is the antagonist of the film. From the beginning, he is upset about losing the election and resents anyone who did not vote for him. He continues to act as if he is in charge. He continually belittles the other children and leads the older boys towards savagery. Jack eventually splits the group and forms his own ?tribe?. They paint themselves like savages and begin to chant and have warlike dances. Jack seems to become more violent as his power increases After Simon was killed, he defended the slaying by telling the others that it was the beast disguised as Simon. Jack seemed to have turned into a dictator toward the end of the film. He is shown having the smaller children whipped; his cruelty eventually led to the murderous search for Ralph. This film shows the viewer several different personalities, all of which are in our society. It shows the variety of people who are forced to live in the same world. ?Golding's novel is the sort of fable that could shock only those who believe in the onwardness of civilization, as some still did in those days. At the time of its publication (1954), attempts were